I just visited the Photo Marketing Association’s (PMA) annual event in Las Vegas and wanted to share some of the show highlights.
Two big themes that were being discussed were the recent success of digital picture frames and continued high growth and emphasis on photo books. Being a huge proponent of storytelling and screen based viewing I was happy to see these trends finally be at the forefront of the imaging world who can often times spend too much time talking about how do we get consumers to print more pictures that they don’t want.
· Infotrends predicts a 43% industry wide growth in revenues from photo books from 2007 to 2008
· Lyra says that 6% of homes with digital cameras have digital picture frames and that 4 million units will be sold in 2008 (which sounds low from what I have heard from a few specific major vendors) and growing to 40 million units in 2011.
What I want…
I always want some new toy after visiting PMA. This year it is the newly announced Panasonic Lumix DMC-FX35
Why: Small form factor, great Leica lens that has a nice wide angle due to it’s 25-100mm zoom lens. Also, it is one of 3 digital still cameras supporting HD video with an HD video mode that captures (1280x720 @ 30fps). Kodak and Casio have also both introduced DSCs that capture HD video which is a great new feature set to have in compact digital still cameras. This camra will be released on April 20th and Amazon says they will be selling it for $349.
What I bought…

http://www.lensbabies.com/products/lb3g/
I did treat myself to a show special of the lens baby kit which allows you to achieve selective focus as a creative way of shooting. I’ll post back in with some examples and more on lensbaby once I get a but better with it!