As an innovative digital media entrepreneur, Chad has been focused on evolving software and web
service platforms in photography, video, music and gaming for more than 15 years. Chad has built
and sold three digital media businesses which were focused on local web advertising, digital music,
and personal media sharing. Throughout his career, industry leaders such as Macromedia, Apple,
Time Warner, and Comcast have looked to Chad to help deﬁne the future of digital media.
Chad joined Apple in August 2008 where he is focussed on web services.
As the co-founder and CEO of Simple Star, Chad provided the vision and leadership in creating a
business that was recognized in 2007 by Inc. Magazine as one of the 500 fastest growing privately
held companies in America. Under Chad’s guidance, Simple Star deployed the award winning
PhotoShow platform to industry leaders including: Comcast, Time Warner Cable, EarthLink,
Walgreens, Ritz Camera, Kodak, HP, and Shutterﬂy. Chad made history with Simple Star’s
revolutionary PhotoShowTV service, which enables consumers to broadcast their own personal
content to cable TV. Simple Star was acquired by Sonic Solutions and became the web products
and services division of Roxio.
MACROMEDIA / SHOCKWAVE.COM
In 1998 Chad was hired by Macromedia to help deﬁne the strategy for, and execute the launch of,
the consumer entertainment portal Shockwave.com. Chad served as Executive Producer for
three years shaping and building a business that sold to Viacom’s MTV Networks. In 2000, while
on vacation in Prague, Chad’s passion for digital photography drove him to create PhotoJam, the
ﬁrst online shareable slideshow software. PhotoJam became an early success story of the E-
comerce business model for consumer software sales.
As CEO of soundz.com Chad led a team that built the ﬁrst music-based search engine for the
web, as well as early webcasting of live concerts. Soundz.com also launched an interactive
broadcast format that converged internet broadcasting and interactive television. Soundz was sold
to EnterMedia, an online entertainment company that spun out of Creative Labs.
In 1993 Chad pioneered work in interactive telephony by creating a local, advertising-based
entertainment information service called the InfoLine. Combining entertainment information and
telephony-based commerce, the InfoLine provided people with movie, music and cultural event
information and ticketing services. With the birth of the ﬁrst web browser in 1994, All-Info went
online as a “CitySearch-like” city guide. All-Info was acquired by TDS Telecom.
Chad enjoys staying connected to emerging trends and challenges across the digital media
space by serving on advisory boards for: Kyte, IODA, LiveBooks and Tune-Up Media.
Chad and his wife Shawna live in the Glen Park neighborhood of San Francisco with their daughter Nevina. Chad is an artisanl Pinot Noir winemaker for his Furthermore Wines label. Chad is also an avid time-lapse photographer. Always interested in pushing the boundaries of
technology and media, Chad is currently doing ground breaking work combining high dynamic
range (HDR) techniques with time-lapse photography.
music, gaming, video, digital media technologies including:photography, interactive tv, animation & mobile